Product copy

Product copy is the text that sells an item when a shopper cannot hold it: the title, the description, the size and material details, and the answers to questions people ask before buying. For a new store with many products and no copywriter, AI writing tools can turn a list of facts into readable descriptions quickly.

The tools here work in two ways. Some live inside a store builder, such as Shopify Magic, and draft a description right on the product page from a few notes you type. Others are separate writing tools, such as Jasper, Copy.ai, Hypotenuse AI and Writesonic, or general assistants such as ChatGPT and Claude, where you paste your facts in and copy the result back.

The quality of the output depends almost entirely on what you give the tool. A prompt that says "write a description for a candle" produces generic text that could describe any candle. A prompt with the size, wax type, scent notes, burn time you measured, the jar material and who it is for produces copy that actually helps a buyer. Keep a short fact sheet for each product and feed the tool from that.

Watch for invented details. AI writers fill gaps with plausible claims: a material you did not mention, a benefit you cannot back up, a certification you do not hold. For anything people put on their skin, eat, or use with children, check claims carefully, since some wording carries legal rules. Read every description before it goes live.

Featured online store tools: product copy

SponsoredProduct copy This position is open Put your tool at the top of the product copy page. Paid spots are always labeled Sponsored. From $99 a month. Get featured

What a featured listing costs ยท from $99 a month

7 online store tools in product copy

Shopify Magic

by Shopify

AI features inside Shopify that draft product descriptions, store pages, email text and replies from a few details.

  • Built-in AI features
  • Works with Shopify

Jasper

AI writing platform for marketing teams, with brand voice settings and templates for product and campaign copy.

  • Built-in AI features

Copy.ai

AI writing and workflow tool for sales and marketing copy, including product descriptions and short ads.

  • Free plan or free tier
  • Built-in AI features

Hypotenuse AI

AI writer focused on e-commerce content, from product descriptions written in bulk to category pages.

  • Built-in AI features

Writesonic

AI writing tool for articles, product descriptions and landing page copy, with a chat assistant.

  • Built-in AI features

ChatGPT

by OpenAI

General AI assistant that can draft product copy, store policies and FAQs when you give it the facts.

  • Free plan or free tier
  • Built-in AI features
  • Mobile app

Claude

by Anthropic

General AI assistant from Anthropic, often used for careful writing and editing of longer store pages.

  • Free plan or free tier
  • Built-in AI features
  • Mobile app

It also helps to set a house style once: the tone you want, words you avoid, how you format sizes and care instructions. Most of these tools let you save that as a brand voice or reuse it as a starting prompt, which keeps descriptions consistent as your catalog grows.

Structure helps shoppers more than flourish. Lead with what the item is and who it suits, then list the facts people scan for: size, materials, care, what is in the box and how long delivery takes. Keep paragraphs short, since most buyers read on phones. AI tools can reformat long notes into this shape well.

Reuse the same facts across channels, and adjust the length for each one. A marketplace title has strict limits, while your own product page has room for detail.

Questions about product copy

Will AI product descriptions hurt my search rankings?

Search engines look for helpful, accurate content. Descriptions that repeat the same generic phrases across many products help nobody. Specific details about each item, written or edited by you, are what make a page useful to shoppers and to search.

Should I use a store builder's built-in writer or a separate tool?

A built-in writer is quicker because it sits on the product page. A separate tool gives more control over tone and works across your store, marketplaces and ads. Many sellers start with the built-in option and add a separate tool when the catalog grows.

What should I give an AI tool to write a good description?

Give it the facts: size, materials, colors, care, what is included, who it is for and one or two details that make it different. Add your preferred tone and length. The more real detail you provide, the less the tool has to guess.

Can I copy descriptions from the manufacturer?

You can use facts from a supplier, but copying their text word for word can make your pages look the same as every other store selling that product. Rewrite in your own words and add details from handling the product yourself.

Related categories